Rising Demand for Tissue Paper Market Products from Healthcare
Tissue Paper Market |
The
Tissue Paper Market is estimated to be valued at US$ 79.0 Bn in 2022 and is expected to exhibit a CAGR of 6.80% over the forecast period
2023-2030, as highlighted in a new report published by Coherent Market
Insights.
Market Overview:
Tissue paper or tissues are soft, lightweight, and disposable pieces of paper
used for cleaning body, drying hands, wrapping items, facial tissues, and
others. They are widely used in homes, schools, hospitals, and public places
for maintaining hygiene and sanitation. Their disposable nature makes them
convenient to use and dispose of.
Market key trends:
The global tissue paper market is expected to witness high growth over the
forecast period, owing to rising awareness about hygiene and sanitation. With
the outbreak of COVID-19 pandemic, health and hygiene have become a top
priority for consumers and businesses alike. This has fuelled the demand for
tissue paper products across the world. Another key trend spurring Tissue
Paper Market growth
is increasing urban population and disposable incomes in developing countries.
Rapid urbanization is leading to changes in consumer lifestyles and adoption of
modern hygienic practices, thus boosting tissue paper consumption. Moreover,
manufacturers are launching innovative product ranges with enhanced strength,
softness, absorption, and fragrance to appeal to new customers. Such product
advancements are expected to provide opportunities for tissue paper market
expansion over the coming years.
Porter’s Analysis
Threat of new entrants: Low capital requirements and established distribution
channels lower barriers to entry. However, existing major players have significant
brand recognition and economies of scale.
Bargaining power of buyers: Buyers have moderate bargaining power due to the
availability of substitutes and undifferentiated products. However, switching
costs for established buyers are high.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to
availability of alternative raw material sources globally. However, regulatory
norms add to overall supply chain costs.
Threat of new substitutes: Threat from new substitutes like napkins, towels is
moderate as tissue papers are convenient to use.
Competitive rivalry: Intense due to strong competition between major players.
SWOT Analysis
Strengths: Wide availability and convenience of use; Products have strong brand
loyalty among consumers
Weaknesses: Price sensitivity in certain regions; Raw material prices
fluctuations impacts margins
Opportunities: Growth in emerging economies with rising incomes; Innovation and
product diversification
Threats: Stringent government regulations on disposal of waste; Competition
from alternative eco-friendly products
Key Takeaways
The global tissue paper market is expected to witness high growth, exhibiting CAGR of 6.80% over the forecast period,
due to increasing demand for hygienic and sanitary products. The Asia Pacific
region holds a significant share in the global market backed by large consumer
base and growing adoption in countries like China and India.
Regional analysis of the tissue paper market includes Asia Pacific as one of
the fastest growing region, accounting for over 40% of the overall market
share. Factors such as rising disposable incomes, improving standards of
living, and expanding retail sector driving the regional demand. Nations like
China and India are expected to lead the Asia Pacific tissue paper market over
the coming years.
Key players operating in the tissue paper market are Kimberly-Clark
Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter
& Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH,
Metsä Group, Cascades Inc. Major players are investing in expansions, entering
new markets and focusing on innovations to strengthen their product portfolio.
Read More : https://www.rapidwebwire.com/the-global-tissue-paper-market-size-share-analysis-growth/
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