Rising Demand for Tissue Paper Market Products from Healthcare

Tissue Paper Market 

The Tissue Paper Market is estimated to be valued at US$ 79.0 Bn in 2022 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Tissue paper or tissues are soft, lightweight, and disposable pieces of paper used for cleaning body, drying hands, wrapping items, facial tissues, and others. They are widely used in homes, schools, hospitals, and public places for maintaining hygiene and sanitation. Their disposable nature makes them convenient to use and dispose of.

Market key trends:
The global tissue paper market is expected to witness high growth over the forecast period, owing to rising awareness about hygiene and sanitation. With the outbreak of COVID-19 pandemic, health and hygiene have become a top priority for consumers and businesses alike. This has fuelled the demand for tissue paper products across the world. Another key trend spurring Tissue Paper Market growth is increasing urban population and disposable incomes in developing countries. Rapid urbanization is leading to changes in consumer lifestyles and adoption of modern hygienic practices, thus boosting tissue paper consumption. Moreover, manufacturers are launching innovative product ranges with enhanced strength, softness, absorption, and fragrance to appeal to new customers. Such product advancements are expected to provide opportunities for tissue paper market expansion over the coming years.

Porter’s Analysis
Threat of new entrants: Low capital requirements and established distribution channels lower barriers to entry. However, existing major players have significant brand recognition and economies of scale.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes and undifferentiated products. However, switching costs for established buyers are high.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of alternative raw material sources globally. However, regulatory norms add to overall supply chain costs.
Threat of new substitutes: Threat from new substitutes like napkins, towels is moderate as tissue papers are convenient to use.
Competitive rivalry: Intense due to strong competition between major players.

SWOT Analysis
Strengths: Wide availability and convenience of use; Products have strong brand loyalty among consumers
Weaknesses: Price sensitivity in certain regions; Raw material prices fluctuations impacts margins
Opportunities: Growth in emerging economies with rising incomes; Innovation and product diversification
Threats: Stringent government regulations on disposal of waste; Competition from alternative eco-friendly products

Key Takeaways
The global tissue paper market is expected to witness high growth, exhibiting CAGR of 6.80% over the forecast period, due to increasing demand for hygienic and sanitary products. The Asia Pacific region holds a significant share in the global market backed by large consumer base and growing adoption in countries like China and India.

Regional analysis of the tissue paper market includes Asia Pacific as one of the fastest growing region, accounting for over 40% of the overall market share. Factors such as rising disposable incomes, improving standards of living, and expanding retail sector driving the regional demand. Nations like China and India are expected to lead the Asia Pacific tissue paper market over the coming years.

Key players operating in the tissue paper market are Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc. Major players are investing in expansions, entering new markets and focusing on innovations to strengthen their product portfolio.

Read More : https://www.rapidwebwire.com/the-global-tissue-paper-market-size-share-analysis-growth/ 

Comments

Popular posts from this blog

The Increasing Incidence of Blood Disorders in the World Is Augmenting the Growth of The Global Hematology Market

The Growing Landscape Of The Medical Carts Market: Innovative Solutions For Healthcare Facilities

The Thriving Potential Of The Land Restoration Market In Ecological Sustainability