Protein Cookie Market is Estimated To Witness Growth
Protein Cookie Market |
The
protein cookie market is estimated to be valued at US$ 30.12 Bn in 2022 and is expected to exhibit a CAGR of 5.94% over the forecast period
2023-2030, as highlighted in a new report published by Coherent Market
Insights.
Market Overview:
Protein cookies are highly nutritious snacks that provide sustained energy and
help build muscles. They contain high-quality protein from sources like whey,
casein, and egg whites along with fiber, vitamins and minerals. Protein cookies
are an easy and convenient way for health conscious individuals to meet their
daily protein requirements without compromising on taste. The rising popularity
of on-the-go healthy snacks is driving the growth of the protein cookie market.
Market key trends:
The protein cookie market is driven by the increasing health consciousness
among consumers. With growing awareness, consumers are more inclined towards
snacks and meals that provide nutrition and aid in fitness goals. Moreover,
busy lifestyles have fuelled the demand for portable protein-rich snacks that
can be easily consumed without much preparation. Protein cookies satisfy this
need as they are highly palatable and support a healthy diet. Additionally, the
market is witnessing innovative product launches catering to specific
nutritional requirements and tastes. For example, plant-based protein cookies
are gaining traction from vegan and flexitarian consumers. Manufacturers are
introducing unique flavors and variants to appeal to a wider customer base. The
booming wellness industry and growing gym culture have further propelled the
sales of protein cookies.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate due to the
requirement of technical expertise, large capital investments for manufacturing
facilities and marketing budget investments required.
Bargaining power of buyers: The bargaining power of buyers is high due to the
availability of healthier protein snack alternatives. Buyers also have the
option to switch to private label products.
Bargaining power of suppliers: The bargaining power of suppliers is moderate
due to the availability of raw materials from multiple sources. Protein
ingredients like whey concentrate are widely produced.
Threat of new substitutes: The threat of new substitutes is high due to a range
of healthier snack alternatives in the market such as protein bars, shakes, and
cereals.
Competitive rivalry: Fierce competition between existing players.
SWOT Analysis
Strength: Protein cookies provide convenience of protein snacking on-the-go.
They contain high protein content to support muscle growth and recovery.
Weakness: They have higher sugar and calorie content compared to other protein
sources. Storage of raw materials like protein powders require careful handling
and temperature control.
Opportunity: Rising health consciousness and growing preference for plant-based
and clean label products provide opportunities. Greater demand from millennial
consumers and gyms/stores also support Protein
Cookie Market growth.
Threats: Strict regulations on food labelling and ingredients pose compliance
challenges. Intense competition from alternative snack and protein products
pose threat.
Key Takeaways
The global protein cookie market is expected to witness high growth, exhibiting
CAGR of 5.94% over the forecast
period, due to increasing demand for convenient and high protein snacking
options. North America is currently the largest protein cookie market, followed
by Europe.
Regional analysis- North America is expected to dominate the protein cookie
market over the forecast period, owing to increasing health awareness and
growing prevalence of lactose intolerance in the region. The Asia Pacific
region is anticipated to exhibit the fastest growth during the forecast period
due to rising youth population, increasing disposable incomes in developing
countries like India and China, and growing awareness about protein-rich diets.
Key players operating in the protein cookie market are Lenny & Larry's LLC,
Quest Nutrition, Munk Pack, Justine’s Limited, NuGo Nutrition, No Cow LLC, Buff
Bake, MuscleTech, Xterra Nutrition, and The Hershey Company. Key players are
focused on introducing new products variants, including vegan, gluten-free,
dairy-free options and collaborating with fitness influencers/celebrities for
product promotion.
Read
More : https://www.marketwebjournal.com/protein-cookie-market-growth/
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