Growing Demand for Digital Printing Drives the Global Commercial Printing Market
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Commercial Printing Market |
The
global commercial printing market is estimated to be valued at US$444.25 Mn in 2022 and is expected to
exhibit a CAGR of 1.74% over the
forecast period of 2023-2030, as highlighted in a new report published by
Coherent Market Insights.
A) Market Overview:
The commercial printing market encompasses the printing of various products
such as brochures, flyers, business cards, labels, packaging materials, and
promotional materials. The market is driven by the need for printed materials
for marketing and advertising purposes. Commercial printing offers advantages
such as cost-effectiveness, high-quality printing, and customization options
for businesses. In addition, technological advancements, particularly in
digital printing, have revolutionized the market by enabling faster turnaround
times, lower costs, and greater flexibility in printing options. The growing
demand for digital printing services, especially from small and medium-sized
enterprises, is expected to drive the market growth over the forecast period.
B) Market Key Trends:
The key trend shaping the Commercial
Printing Market is the increasing adoption of digital printing
technology. Digital printing allows for on-demand printing, which eliminates
the need for large print runs and reduces waste. With advancements in digital
printing technology, including improved print quality and faster printing
speeds, businesses are opting for digital printing solutions over traditional
offset printing. This trend is driven by factors such as the need for quick
turnaround times, customization options, and cost-effectiveness. Additionally,
the demand for variable data printing, which enables personalized mass printing
for targeted marketing campaigns, is further fueling the growth of digital
printing in the commercial printing market.
Segment Analysis:
The commercial printing market can be segmented based on product type,
application, and region. In terms of product type, the market can be further
divided into lithographic printing, digital printing, flexographic printing,
and others. Among these, lithographic printing is expected to dominate the
market during the forecast period. This can be attributed to its widespread use
in various applications, such as packaging, advertising, and publishing.
Lithographic printing offers high-quality prints, cost-effectiveness, and
compatibility with a wide range of materials, which makes it a preferred choice
for many end-users.
Key Takeaways:
The global commercial printing market is expected to witness high growth,
exhibiting a CAGR of 1.74% over the forecast period of 2023-2030. The market is
driven by several factors, including the increasing demand for packaging
solutions in various industries, such as food and beverages, cosmetics, and
pharmaceuticals. Additionally, the growing need for promotional and advertising
materials is also contributing to the market growth. For example, businesses
are using commercial printing services for the production of brochures, flyers,
banners, and other marketing materials.
In terms of regional analysis, North America is expected to be the
fastest-growing and dominating region in the commercial printing market. This
can be attributed to the presence of key players in the region,
well-established printing infrastructure, and high adoption of digital printing
technology. Moreover, the region has a strong demand for packaging and
promotional materials, which further fuels the market growth.
Key players operating in the commercial printing market include ACME Printing,
Cenveo Corporation, R.R. Donnelley & Sons, Vistaprint (CIM PRESS PLC),
Toppan Co Limited, Transcontinental Inc., and LSC Communications US LLC. These
players have a strong market presence and offer a wide range of printing
solutions to cater to the diverse needs of customers. They focus on
technological advancements, product innovation, and strategic partnerships to
strengthen their market position and gain a competitive edge.
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