Global Acai Berry Market Is Estimated To Witness High Growth Owing To Growing Health Awareness Among Individuals

 

Acai Berry Market

The acai berry, which has been hailed as the ‘elixir of youth’, is an exotic purple fruit that grows in huge clusters on palm trees near the Amazon rain forests. It has gained worldwide popularity as a superfood and health supplement, owing to its amazing antioxidants, amino acids, fiber, essential fatty acids, vitamins and minerals. Acai berries are packed with beneficial antioxidants that help fight free radical damage and reduce the risk of heart diseases and cancers, as well as other age-related conditions. They contain high levels of anthocyanins, a group of plant pigments that act as antioxidants and help to protect the body’s cells from damage. They also aid in reducing oxidative stress, which is associated with many health problems. Along with preventing cell damage, anthocyanins are thought to accelerate wound healing. Acai berry supplements are available as capsules and powders, which can be mixed into juices, smoothies and other beverages.

Market Dynamics:

Rising product launches are estimated to augment growth of the Global Acai Berry Market during the forecast period. For instance, a new frozen Acai Bowl experience was launched by Sambazon, Inc., in January 2021. The materials used for the bowl and film are individually certified ASTM compostable, and the packaging is done using 100% plant-based materials. Moreover, rising threat of side effects is anticipated to restrain growth of the global acai berry market during the forecast period.

Impact of COVID-19:

The pandemic hindered several economies and industries in many countries. Strict lockdowns resulted in shutting down of several business globally. Severe disruptions were witnessed in the food industry, owing to supply chain breaks and warehouse shutdowns. This led to restraining growth of the acai berry market. Gyms and nutrition centers were also shut down during the lockdowns, and people were forced to stay at home. Thus, the outbreak hindered growth of the global Acai Berry Market. However, after the pandemic, many individuals started focusing on the health and hygiene, while paying attention to dietary control. This will help in augmenting demand for acai berry.

Key Takeaways:

The global acai berry market is expected to witness high growth, exhibiting CAGR of 12.60 % over the forecast period, due to growing acquisitions among key players. For instance, Organigram Holdings Inc., acquired all of the outstanding shares of Laurentian Organic Inc., in December 2021. This acquisition will strengthen their position in the Canadian market.

North America is anticipated to witness significant growth in the global acai berry market during the forecast period, due to rising prevalence of cardiovascular diseases.

Key players operating in the global acai berry market are Tropical Acai LLC, AcaiExotic, Sunfood, Acai Roots Inc., Sambazon Inc., Amazonic Ventures LLC, Organique International Corp., Energy Foods International LLC, Nossa Fruits, and Frooty Comercio e Industria de Alimentos SA.